Local Melbourne fashion label, Búl, has opened the doors to its sixth store in shopping centre, Melbourne Central.

Situated on level two of the complex, the shop joins other Australian retailers such as Scanlan & Theodore, Nique, Gorman and Sass & Bide.

“Melbourne Central is always proud to welcome new retailers who strengthen our unique offer as an essential shopping, beauty, entertainment and dining destination within the CBD,” said Leigh Dunn, GM, Melbourne Central.

Designed by architect Michael Macleod, the shop’s fit-out was created to reflect the tailored and relaxed apparel the brand delivers, taking inspiration from Búl’s latest collection, Sri Lanka, as well as coastal locations.

“The opportunity to introduce the Búl ethos to a new customer is exciting, I hope they can be inspired by the space, clothing and the Búl story,” Virginia Martin, designer, Búl, said.