The best performing sectors online

 

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Thinking about starting an online store?

Your best bet for success may be selling wedding dresses, toys, or even spare car parts.

Online retail wannabes should think twice before launching a fashion or book e-store, according to data by Bigcommerce.

The e-commerce platform has crunched data from almost 50,000 of its online clients to find the best investment industries.

Automotive, electronics, beauty, and bridal retailers are performing well online but books, music, furniture and apparel are experiencing declines.

Some of the slumps do reflect overall retail trends, such as the massive hit being taken by the music industry as digital downloads increase in popularity.

Bigcommerce says fierce competition is also effecting some online sectors, such as fashion apparel which is becoming increasingly saturated.

The average online clothing store experienced a four per cent revenue decline in the last 12 months.

The amount of online fashion stores grew by a whopping 38 per cent.

Jewellery and accessories retail was one of Bigcommerce’s “healthiest” sectors, with a 31 per cent revenue jump and only four per cent store increase.

“Start with jewellery or accessories before expanding into the increasingly competitive apparel market,” says the e-commerce platform.

Other interesting trends include the garden and improvement sector, which witnessed growth across revenue, store number, and average order size.

Sports, arts and crafts, and bridal experienced similar improvements, as more shoppers head online for athletics gear or a wedding dress.

Furniture, apparel, and food retail all experienced declining sales per online store in the last 12 months.

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Source: Bigcommerce

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