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Bath & Body Works opening Melbourne flagship

BathBodyWorksBath & Body Works is set to open a flagship store at the redeveloped Chadstone shopping centre at the end of September.

The flagship Melbourne store will be launching as part of the Chadstone revamp at the end of this month.

Bath and Body works have 1600 stores across the States and are one of Americas biggest ‘mall’ brands recognised for their unique fragrances.

Australian consumers will have access to the full 200+ product range.

The move to Australia is being led by The Valiram Group, who have brought brands such as Victoria’s Secret and Michael Kors to the Australian market.

With the Australian beauty market booming, the brand is now focused on expanding internationally.

The fragrance retailer said the store will be the first of many for the brand, which has planned for rapid expansion in the region.

In partnership with Valiram, the new store will introduce an experiential environment that allows customers to explore an extensive array of fashion fragrances including the brands signature collections, aromatherapy and true blue spa.

The brand first entered Australia in October last year, with a store at Sydney Airport’s T2 Domestic Terminal, in partnership with Lagardère Travel Retail.

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