7 tips for dynamic commerce marketing emails

With global brand and retail spend on digital marketing activities set to reach US$200 billion in 2015, there is no shortage of room to experiment. As commerce marketers tweak their methods, keep in mind these seven digital marketing best practices: 1. Resonate with relevance Your marketing messages must connect with target recipients. So segmentation is the name of the game. Segmentation strategies have a bad rap for being too complicated and time intensive. But it doesn’t have to be comp

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