Fifty-seven per cent of Australian consumers are expected to participate this year in Black Friday, the US shopping event related to the American holiday of Thanksgiving, which has now spread worldwide.
This is according to research by the Black Friday Global Analysis Team, which also found that Aussies are expected to spend $263 on average.
The majority (57 per cent) of consumers are expected to shop both online and offline, while only six per cent are forecast to shop purely in-store.
“Every year, the world press feeds us with dozens of photos of crowds besieging electronics stores,” the research firm said in a statement.
“Surprisingly though, the results of our survey state that clothes, not electronics, are the actual apple of bargain hunters’ eye. Consumer electronics category came second in our ranking.”
Sports accessories and underwear were ranked as the least popular items to buy during the event.
The average discount available in Australian stores during Black Friday was found to be 53 per cent last year, slightly below the global average of 55 per cent.
When taken in the context of the projected spend of $263, this could translate to an average savings of $297 per shopper.
The highest average discount globally last year was in the United States (68 per cent), Canada and the Ukraine (each 66 per cent).
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