The site works with publications such as Cosmopolitan, Elle, Grazia, Marie-Claire and Vogue to source all of the clothes, fashion products and design objects that appear in its print magazines.
Each item is catalogued on Selectionnist, along with a magazine tag that enables users to quickly search within particular titles.
When they’ve pinpointed the product they found in a print magazine, users can read more about it or click through to another site to purchase it.
Its website also allows shoppers to create “wishlists” and curate items in a similar way to the app, Keep.
Selectionnist acts as a repository for all of the items that appear in popular print media, in much the same way as Asos started out documenting fashions seen on film and TV.
Over recent years, we’ve seen a number of mobile apps that help users identify fashions from a number of different sources so they can buy them, such as ASAP54,Keep and Snap Fashion.
This story originally appeared on Springwise.