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From Dragon Ball to Doraemon: How physical retail is shaking up anime

Singapore’s largest anime retailer Hakken! is capitalising on the growing popularity of the category with the opening of its second store in VivoCity this weekend, which will showcase over 700 anime and pop culture goods.  The latest outlet is part of the group’s effort to increase accessibility of its products and expand its range of merchandise and titles.  Hakken!, which is operated by Muse Communication SG, started out as an online platform in June 2019, before the launch of a