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Nike, H&M versus China: A word of warning for global brands

Yesterday’s clash between Nike, H&M and China is a word of warning for other global brands attempting to enter the region, a retail analyst suggested. It is imperative that businesses tread carefully to avoid becoming casualties of political and social tensions in order to operate successfully across the country. “The key has always been to operate very politically to ensure that you do not upset either sets of customers,” said Philip Wiggenraad, a retail expert who has been provid