Japanese sports apparel brand Asics has introduced a new retail concept store at Orchard Road’s Paragon Shopping Centre, the first of its kind in Southeast Asia.

The store, its 10th in the city state, offers a retail environment that “emphasises simplicity, sustainability, and efficiency”. 

“Asics Paragon reflects a new concept that communicates our desire to promote and encourage the power of movement through a thoughtfully designed environment,” said Yogesh Gandhi, MD at Asics Asia. 

Following its philosophy ‘Sound Mind, Sound Body’, Asics Paragon uses sustainable materials throughout, part of the brand’s mission to create a net-zero planet by 2050.

The store includes a click-and-collect service that allows customers to pick up their products from online orders in-store. Customers can be measured for their shoe size using Quick Scan, the latest edition of the brand’s proprietary system, Foot-ID.

“While our brick-and-mortar stores remain as one of the key channels to connect with our consumers, we are continuously elevating the physical experience with forward-looking digital elements,” added Gandhi. 

Gandhi said the brand intends to spread this trajectory throughout Southeast Asia to renovate existing outlets with the newest retail technologies.