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Online marketplace supporting women launches in Australia

Not-for-profit organisation Global Sisters has launched Australia’s first marketplace that is solely dedicated to supporting women’s financial independence.

Developed with software provider Marketplacer, Global Sisters’ online marketplace vies to make self-employment a viable option for women unable to find a job elsewhere with the help of a user-friendly, quality digital presence with access to millions of buyers around the world.

Founder and Chief Executive Officer of Global Sisters Mandy Richards explained that the new marketplace is an exciting next step for the not-for-profit in their drive to scale their impact and support more women across Australia.

“Some of the biggest barriers for women trying to launch their own business are lack of confidence, time, business acumen and access to resources,” Richards said.

“Marketplacer really understood our brief, working with us to build a platform that does not require any special skills or tech knowledge, removing some of the barriers and making it easier for women to take the next step on their business journey.”

With the marketplace, Global Sisters can now provide women with the tools they need to set up their online presence, including an easy-to-use online shop, onboarding and set-up support, inventory management, product pages, multiple payment and shipping options. Their #BackHerBrilliance digital marketing campaign and offers access to expert business education, marketing, and promotional support of a nationwide community of like-minded women who are sharing experiences and overcoming similar challenges.

“Our most recent Impact Report 2020 tells us that 70 per cent of women were at the earliest stage of business ideation when they joined Global Sisters and that 60 per cent of our community were receiving Government income or support,” Richards said.

“An online marketplace allows us to double down on our impact of enabling business for women, broadening access for new Sisters joining via the marketplace to financial resilience and also showcasing to the millions of buyers around the world the incredible creativity, entrepreneurship and possibility that Australian women possess.”

The Global Sisters Marketplace is free to join, with no set-up fee and only a small transaction commission paid to Global Sisters to support its programs.

“Australians can already shop online via the Global Sisters Marketplace for high-quality Australian-made clothing and accessories, beauty products, toys, homewares, gifts, services and experiences. All with the knowledge that they are supporting a woman working toward achieving financial independence,” Richards concluded.

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