The online pet supplies store Pet Circle has launched an insurance service which offers policies for dogs with coverage of up to $30,000 annually.
Pet Circle co-founder and CEO Mike Frizell (pictured above) said there is a “clear opportunity” as pet parents are “underserved by other pet insurance providers”.
“Our Pet Circle Vet Squad which works in veterinary clinics, told us that many pet insurance policies were not up to scratch, with sub-limits catching out pet parents.
“In fact, about 85 per cent of Australian pet insurance products impose sub-limits that could restrict pets from receiving the best possible treatment.”
The company’s Insurance policies can be personalised with different annual limits for various pets, reimbursements of up to 90 per cent and annual excesses variable from $0 to $150.
To help pets heal from an accident or illness, a 360º Care Optional Extras package can also be added which covers dental illnesses, behavioural problems and supportive therapies like physiotherapy, acupuncture and hydrotherapy.