Frankie4 has appointed Hilary McMillan as CEO, coinciding with the opening of the podiatrists-founded footwear brand’s 10th global store and forging of strategic partnerships with retail giants Nordstrom and J. Jill.

Before the promotion, McMillan served as COO and brand officer of Frankie4. She started with the company as a human resource manager when it operated podiatry clinics in Brisbane.

“Hilary possesses all the skills, passion, and vision to take Frankie4 to the next level,” said Frankie4 co-founder Caroline McCulloch. “After 13 years, she has not only seen the company grow from a startup, but she has been integral to helping us navigate hurdles and key to executing the strategic plans that have gotten us to where we are today.”

“Taking on this responsibility within a business that’s close to my heart is not something I take lightly,” said McMillan. “We have an amazing team behind us at Frankie4, and with the support of the board of directors, I have no doubt that we will accomplish the goals we have in place.”

Meanwhile, Frankie4 is in the process of applying for B Corp certification in line with its commitment to sustainable practices.