Fashion house Yoox Net-A-Porter has named its new general manager for Asia-Pacific: former Vestiaire Collective APAC vice president Natalie Lee.

Lee will aim to strengthen the business’ local presence across all APAC countries outside of mainland China and Japan, and will oversee marketing, communications, personal shopping and commercial planning.

“APAC is one of the fastest growing online markets globally, making it one of the most exciting places in the world to be doing business,” said Yoox Net-A-Porter chief regional officer Paolo Mascio.

“Natalie brings a wealth of experience in fashion e-commerce, and has an exceptional understanding of the mindset and behaviours of APAC consumers. We are excited to have her on board as we continue to strengthen our presence in the region.”

Before working at Vestiaire Collective, Lee led the fashion category at Coupang, a fast growing e-commerce platform in Korea, and women’s and fashion beauty at Zalora.