Viv for your V founder on bringing sustainable period care to 500 Whole Foods stores

Viv for your V founder Katie Diasti sitting against a dark green background holding a reusable menstrual cup.
“Our retail expansion with Whole Foods Market is just the beginning,” states Viv for your V CEO.
The menstrual care market has long been dominated by major global manufacturers. But rising demand for environmentally friendly products and a growing movement to destigmatize periods have created opportunities for new players to cut through. One company gaining traction with Gen Z in particular is Viv for your V.  Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. As of March 13,

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