What a Blundy-backed Léays can learn from Skims and Victoria’s Secret

Skims teams with Swarovski on jewellery, intimates, RTW range
(Source: Supplied)
Brett Blundy’s return to the lingerie and sleepwear market is being closely tracked by retail industry insiders and outsiders alike. Earlier this month, Inside Retail reported that Brett Blundy’s BBRC new global lingerie, sleepwear and beauty brand is to be named Léays. Blundy has entered and exited the women’s lingerie market several times – founding Bras N Things in the ’80s and growing it to 200 stores nationwide before selling it to a private equity firm. He repurchased the bu

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