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Prime Day launches, encourages Aussies to shop local

Amazon Prime 2020

Amazon’s belated Prime Day event has launched, running for 48 hours and offering deals of thousands of items.

And while international sales are possible, Amazon Australia has launched a ‘Shop Local’ store which features Australian businesses and curated collections to help customers support local players.

“We are excited to offer discounts on big name brands and proud to be putting small Aussie businesses front and centre through our ‘Shop Local’ store during one of our busiest shopping events and beyond,” said Amazon Australia country manager Matt Furlong.

Prime Day was originally supposed to run in July, as it does every year, but was pushed back due to the Covid-19 pandemic.

And, though many retailers have reopened their physical stores, sales events such as Prime Day represent an opportunity to recoup sales lost during the pandemic, according to BigCommerce’s local general manager Shannon Ingrey.

“For retailers navigating a tumultuous 2020, the sales days – especially Black Friday and Cyber Monday next month – are more important than ever. Beyond shifting stock and supplementing revenue, it’s an opportunity for retailers to capitalise on their retail footprint for 2020, and build the foundation for a strong 2021,” Ingrey said.

“The increased traffic these sales are predicted to drive is central to expand a retailers reach and cement existing customer relationships. With so many uncertainties this year, customer loyalty is proving fickle and consumers in 2020 are more purpose-driven than ever before.”

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