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From X-rated to celebrated: Why sex toys are going mainstream

One day in the not-too-distant future, consumers will be able to walk into mainstream retail stores and buy pleasure products like vibrators and dildos without raising an eyebrow.  That’s the vision of Johannes Plettenberg, CEO of the newly formed Lovehoney Group, the world’s largest sexual wellness company following the merger this week of German sex toy distributor Wow Tech Group and global online retailer Lovehoney.  “It will take some time, but in a couple of years, I think w

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