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Deliveroo reveals the secret sauce to a tasty brand partnership

The past two years have demonstrated the power of collaboration and collective action – personally, politically and professionally – and marketing is no exception. Marketing collaborations saw a huge increase in 2021, as more and more brands tapped into partnership opportunities, whether it was teaming up with Porsche teaming up with fashion label Aime Leon Dore, Dolce & Gabbana and Baci, or Allens and The Australian Women’s Weekly.  Brand partnerships are an effective way