Swiss luxury fashion retailer Bally is launching its newest store on George Street, Sydney, with fit-outs underway for a mid-2021 opening.

The store will open at 388 George Street, which was refurbished in 2020 to include five levels of commercial and retail space, including flagship retail sites.

The luxury retailer signed an eight year lease at the property, and will take up 406 sqm of space fronting King Street – relocating from its Pitt Street premises later this year.

“Bally is one of the world’s leading and long-standing luxury brands and puts 388 George Street on the map as a premium retail destination,” said Brookfield Properties’ executive vice president Danny Poljak.

The centre recently welcomed Sydney’s first Locali by Romeo’s food market, helping the site cement itself as a new luxury destination, according to fund manager at OIPP Nicole Quagliata.

“These new retailers will put 388 George Street on the map as an iconic new CBD destination with a curated blend of high-quality prestige retail, combined with the everyday convenience of Locali’s elevated food hall concept,” Quagliata said.

“The retail podium redefines this busy CBD corner and complements the newly refurbished office tower, providing an exciting and enhanced amenity to the building.”