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How Incu is bringing the store experience online

Not content with the level of customer interaction in the digital shopping offer, Australian fashion retailer Incu is getting staff involved in a new virtual shopping experience that’s designed to mirror the bricks-and-mortar experience.  Through a partnership with virtual shopping platform Hero, Incu is inviting customers to log in to their nearest Incu store via their smartphone and connect with a team member via live video chat, text and messaging to support their shopping journey.&nbs