Impossible Foods is coming: Behind the US juggernaut’s Australian launch

Impossible Foods set to disrupt Australia and New Zealand markets. Image: Bigstock.
Impossible Foods, the US business famed for its plant-based alternative now at Burger King in the States, has been reported to go public within the next 12 months.  Sources familiar with the matter informed Reuters that Impossible Foods Inc is exploring an initial public offering (IPO) which could value the business at around $10 billion, highlighting the growing demand for plant-based meat products globally.  Allen Zelden, president of digital eco-conscious forum Futurevvorld and foun

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