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Dior launches online boutique in Australia

Luxury fashion house Dior is expanding its presence in Australia through a dedicated online store, which will bring the business’ womens- and menswear together, as well as its jewellery, launching today.

Dior.com will also bring Dior Maison, the firm’s homeware range, to Australia for the first time, and will make a selection of products available only through the online store.

The business has four stores nationwide, as well as being available in other retailers in Australia.

After a turbulent year in 2020, the business said earlier this year that it was cautiously confident about 2021.

“The Group will continue to pursue its strategy focused on developing its brands by building on strong innovation and investments, as well as a constant quest for quality in their products and their distribution,” the group said.

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