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TNS Archives

The real world of your shoppers

It is increasingly important to focus on what shoppers are doing long before they enter the store, writes James Brown.

Six retail models that will redefine shopping

Understanding and adopting the appropriate new retail models redefining shopping is key to survival and success.

The shopper selfie

Peter Firth reveals how to identify influential touch points on the individual path to purchase.

Closing the e-commerce gap

TNS' Peter Firth looks at how to encourage online shoppers to stop browsing and start buying.

The connected shopper

Rob Kramer provides advice on navigating the path to purchase in the digital age.

Let’s get digital

Online and mobile the new stakes of marketing and how brands interact with consumers.

The key to shopper happiness

The most under appreciated truth in retail is that happy shoppers spend more, says Barry Lemmon.

First impressions count

Six steps to packaging products for sales success.

Top five trends for 2014

Peter Firth shares five shopper trends that retailers should adopt in 2014.