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millenials

millenials Archives

Stereotypes are boring. Why brands without diversity are being left behind

Brands that ignore the growing call to reflect humanity’s wide array of backgrounds and traits are unlikely to realise t...

Meet the new online outlet mall targeting Gen Z and millennial consumers

TheDOM.com aims to elevate the off-price shopping experience through a site design and tone of voice geared towards a yo...

Millennials ‘know better’ than in-store staff

Report: Tech-savvy and price conscious millennials are changing the world of retail.

Under the millennial influence

Stores far from dead, according to latest CBRE study.

Sephora concept stores debut in France and Spain

New stores hint at LVMH-owned cosmetics retailer’s future design direction.

Returns remain largest pain point for e-tailers

New research lists major customer gripes when shopping online.

Birthday emails won’t sway customers

Research shows ‘Baby Boomers’ care most about product quality, customer service and complaint handling.

Digital strategies and Australia’s millennial foodies: Part III

The third and final instalment of Brian Walker and Vikki Weston’s series on retail strategies to engage millennials.

Generation next

In Los Angeles, the Westfield World Retail Study Tour got some unique insights into the mindsets of the new customer.