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Meet the new online outlet mall targeting Gen Z and millennial consumers

A new online shopping site is set to launch in Australia this month that aims to update the traditional outlet mall experience for a Gen Z and millennial audience. TheDOM.com (DOM stands for Digital Off-Price Mall) will offer discounted designer fashion, streetwear and activewear from more than 90 leading Australian and international brands when it goes live in the second half of June, and there are plans to expand into additional categories, such as homewares, electronics and travel, in the fut

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