Japanese sneaker brand Onitsuka Tiger has unveiled its largest flagship store yet, on London’s Regent Street.
The new store is the brand’s first to house the brand’s entire range, including its contemporary collection, the Nippon Made series and its luxury line, The Onitsuka.
Located on a prime corner of London’s famous shopping street, the flagship store occupies 9300sqft across two stories.
The first floor, where the entire collection is displayed, features marble interiors and a carved stone design. A light pillar with two colours of light connects the basement to the first floor.
Meanwhile, the first basement acts as a showroom and gallery space where visitors can find artworks created by local and international artists.
To mark the launch, Onitsuka Tiger has introduced a limited edition range featuring the brand’s signature patterns and a colour palette inspired by the London subway map.