Take the wheel: Behind LVMH’s billion-dollar bet on Formula 1 

Building on its Olympic sponsorship, LVMH is expanding its presence in elite sports through a new partnership with Formula 1. The luxury giant is set to become Formula 1’s global partner in 2025, coinciding with the sport’s 75th anniversary celebration. This partnership follows LVMH’s significant investment in sports sponsorship, including a reported 150-million-euro (US$165.77 million) deal to become the premium sponsor of the 2024 Paris Olympics.  The details of the 10-y

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now