After retailing women’s shoes for 48 years, shoe retailer Peter Sheppard has unveiled its first men’s footwear collection, which will be available only online. 

Chris Sheppard, CEO, said the company has recognised an ‘unprecedented demand’ for high-quality shoes for men and will now include a curation of sneakers, loafers and oxford shoes imported from Europe.

He said the launch of the men’s range was based on the success of its women’s business. “The collection encompasses niche footwear styles that simply cannot be found in a department store.”

Senior buyers at Peter Sheppard identified and hand-picked seven key brands in Italy, Spain and Germany making sure the products meet the benchmark for quality and comfort. A special focus was placed on quality over quantity in order to deliver high-end styles. The men’s collection will include standard, wide, extra-wide fitting shoes, and will include a range of orthotic styles.

The brand has also launched a same-day delivery service for online orders.