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Why Dermalogica believes in the beauty of bricks-and-mortar

It’s no secret that the skincare category has accelerated in recent years and both on- and offline brands have begun investing in physical stores and experiences. In the past year, skincare brand Dermalogica has evolved its bricks-and-mortar offering with the help of London-based brand agency Daizel and Pow and launched new kiosks in shopping centres with a focus on treatments and skincare analyses.  Here, Dermalogica’s head of retail in the UK, Vanessa Burlingham, discusses how the iconic