Pop Mart — the Chinese toy retailer that targets affluent millennials and Gen Z consumers with “pop toys” — was listed on the Hong Kong stock exchange in December 2020. The business was valued at US$7 billion ahead of its trading debut, but this valuation quickly doubled following increases in its share price. Blind boxes Pop Mart was founded by Wang Ning, 33, back in 2010. It started out offering a wide range of products, including phone power banks and T-shirts, but its for
