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Phil Wiggenraad

Phil has 15 years of experience in providing market and consumer intelligence for European and Asian businesses. He has managed research teams in the UK and Hong Kong that have delivered impactful and actionable content through a wide range of outputs including reports, thought leadership and speaking engagements.

More from Author

Analysis: Why does Shein continue to escape scrutiny?

Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Analysis: The rise and rise of Southeast Asian tech giant Grab

What does Deliveroo’s IPO flop say about the economics of food delivery?

Analysis: Here’s what’s behind Miniso’s digital-focussed future

How iHerb has quietly become a health and beauty e-commerce giant

Opinion: Saks’ e-commerce spin-off defies retail logic

Can new ownership bring Thomas Pink back into the black?

Analysis: Here’s why Hong Kong’s retail sector is down, but not out

Analysis: How JD Sports has masterminded its global ascent

How Chinese toy retailer Pop Mart plans to rival Disney

Why has Adidas set Reebok free? Here’s what went wrong

Fall from grace: Can Ted Baker make a comeback?

Opinion: Who the FCUK would want to buy French Connection?

Here’s why Boohoo and Asos are acquiring collapsed retail brands

book store

Behind the success of Japanese retailer Books Kinokuniya

More than mess: Inside Don Don Donki’s unique retail strategy

Analysis: Is there a future for Gap in Asia?

A group of sneakers

Analysis: How Nike is boosting growth through DTC and digital