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Phil Wiggenraad

Phil has 15 years of experience in providing market and consumer intelligence for European and Asian businesses. He has managed research teams in the UK and Hong Kong that have delivered impactful and actionable content through a wide range of outputs including reports, thought leadership and speaking engagements.

From the author

book store

Behind the success of Japanese retailer Books Kinokuniya

Where many megastores around the world have faltered amid competition from online retailers and ebooks, Books Kinokuniya...

More than mess: Inside Don Don Donki’s unique retail strategy

At first glance, you may think it's a cluttered discount retailer, but here's why Asian customers can't get enough of it...

Analysis: Is there a future for Gap in Asia?

As the fast fashion retailer has just announced store closures all around the world, its future in the APAC region is lo...
A group of sneakers

Analysis: How Nike is boosting growth through DTC and digital

In its latest results, the retail giant revealed encouraging signs of recovery from the pandemic. Here's what's driving ...