Phil Wiggenraad
Phil has 15 years of experience in providing market and consumer intelligence for European and Asian businesses. He has managed research teams in the UK and Hong Kong that have delivered impactful and actionable content through a wide range of outputs including reports, thought leadership and speaking engagements.
From the author
Why has Adidas set Reebok free? Here’s what went wrong
The original plan was for both brands to fend off the dominance of Nike, but it didn’t quite work out.
Feb 22, 2021
Fall from grace: Can Ted Baker make a comeback?
From a sexual assault scandal to a failure to evolve, the former darling of Brit fashion has a long way to go to claw it...
Feb 17, 2021
Opinion: Who the FCUK would want to buy French Connection?
The struggling UK brand has been approached by two interested parties.
Feb 10, 2021
Here’s why Boohoo and Asos are acquiring collapsed retail brands
Last week’s news that Boohoo acquired failed department store retailer Debenhams for £55 million was quickly followed by...
Feb 1, 2021
Behind the success of Japanese retailer Books Kinokuniya
Where many megastores around the world have faltered amid competition from online retailers and ebooks, Books Kinokuniya...
Jan 5, 2021
More than mess: Inside Don Don Donki’s unique retail strategy
At first glance, you may think it's a cluttered discount retailer, but here's why Asian customers can't get enough of it...
Dec 15, 2020
Analysis: Is there a future for Gap in Asia?
As the fast fashion retailer has just announced store closures all around the world, its future in the APAC region is lo...
Nov 2, 2020
Analysis: How Nike is boosting growth through DTC and digital
In its latest results, the retail giant revealed encouraging signs of recovery from the pandemic. Here's what's driving ...
Oct 1, 2020
