Analysis: How Nike is boosting growth through DTC and digital

A group of sneakers
When Nike reported its encouraging set of results recently, it revealed that part of its success was due to its direct-to-consumer (DTC) strategy. Indeed, the retail giant has been in the process of defining itself as “the marketplace of the future” for some time, but in June this year, the retail giant began working with fewer strategic partners as part of its Consumer Direct Acceleration plan. It’s a smart move, as Nike has some excess inventory on its hands – the brand reported th

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