Eco-friendly tech-driven designer furniture brand E9 Design has launched in Sydney, opening a showroom in Alexandria.

The start-up offers premium, responsible and customisable furniture combing digital technologies in its manufacturing process.

Designer and founder, Steven Higgs, said: “I wanted to create a furniture company and manufacturing process where environmental responsibility was built in from the start rather than trying to re-enter existing or traditional methods.”

The brand’s studio in Marrickville invested two years in R&D to debut a modular lounge range. E9 Design’s sofas are made from 97 per cent recyclable materials, built with steel frames and suspension. It has a proprietary ‘Bounce’ seating system and offers extreme flexibility.

The company also offers end-of-life stewardship for used merchandise, so it does not end in a landfill.