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How Gregory Jewellers is tapping into the future of fine jewellery sales

The heritage of Sydney-based fine jewellery business Gregory Jewellers dates back to the 1940s, when brothers Lahdo and Christopher Gregory, and their uncles Isak and Abraham Gregory, became apprentices to the master jewellers of Midyat, a small Turkish town famed for its silver filigree handicraft. Fast forward 80 years, and the descendants of Lahdo and Christopher, cousins Helen and Edward Gregory, now lead the family business in Australia. With 15 boutiques across Sydney and Melbourne, Gregor