Here’s what’s behind the evolution of Jets

It’s been a whirlwind year for Australian swimwear brand Jets. In May last year, when its former parent group PAS went into voluntary administration, its future was up in the air. But within three months, rival brand Seafolly acquired it and by the end of year, Jets had relaunched online. Here we chat with Jets creative director Rachel Allen about the brand’s new direction, its latest collection and the current swimwear market.  How would you describe the new direction for the Jets bran

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