John Winning, CEO of Winning Group and founder of Appliances Online, said the acquisition provided a strategic opportunity to strengthen Appliances Online’s positioning in the clearance market.
“Appliances Online expanded into the clearance market in September of last year and the acquisition of Electro Seconds Factory Outlet will significantly strengthen our offering in this area.
“Like us, Electro Seconds Factory Outlet has a strong focus on providing exceptional customer service and, as part of the acquisition, we will retain all staff. The business has extensive experience within the clearance and seconds market, and the team’s expertise will be a huge asset for Appliances Online’s Clearance Outlet store.”
As part of the transition, Electro Seconds Factory Outlet co-founder and sales purchasing and marketing manager, Behrouz Bolurieh, who has worked in the appliance industry for more than seven years, will head up Appliances Online’s clearance operations.
“I have known Baz for many years, and look forward to him joining our team and leading Appliances Online’s Clearance Outlet,” said Winning.