Kohl’s CEO crisis and the lessons other retailers must learn: PR experts

An exterior shot of the American big-box chain Kohl’s Santa Clarita store taken in 2014.
“Inside-out crises demand inside-track readiness,” commented crisis communications expert Winters.
After less than 100 days in the role, the firing of Kohl’s CEO Ashley Buchanan could not have come at a worse time for the discount department store chain. Buchanan was Kohl’s third leadership hire in just four years. The odds are not looking good for the department store chain, which is dealing with underperforming stores and “abysmal” sales numbers.  “While not related to business performance, this disruption and distraction is the last thing that Kohl’s needs as it tries to t

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