The six second challenge

 You have a smartphone and precisely six seconds to communicate a meaningful message about your brand. Mission impossible? US home improvement giant, Lowe’s, took the challenge, and created a series of oddly mesmerising and engaging six second stop-motion videos with DIY tips for customers. Called ‘Fix In Six’, the initiative is billed as “a collection of clever improvements that make life at home a lot easier”. Posted via the looping short video service, Vine, and publicised via a Tw

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