The role of UX & experience design

At a lunch hosted by MashUp and Pollen Digital, industry leaders discussed the increasingly important role of design and user experience (UX) in retail strategy. Despite coming from varied industry segments, participants agreed that with digital and mobile access growing in preference and value in Australia, well designed UX plays a crucial role in a company’s broader customer engagement strategy. Key take outs included: Good UX ensures customer retention and conversion Experience strategies m

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