Telstra has opened the doors of its Sydney headquarters following a $112 million refurbishment that has transformed the site into a customer technology hub.

The site includes a new Telstra ‘Discovery Store’ and a new look ground floor reception, with new collaboration spaces for Telstra staff and customers.

Telstra CEO, David Thodey, said the 400 George St building, which sits on the corner of George and King streets, demonstrates the company’s commitment to innovation.

“Technology is constantly changing, and the needs of our customers change rapidly too,” Thodey said.

“This new flagship store is designed around our customers so they can have highly personalised experiences, guided by our expert team of consultants. Our customers are telling us that they appreciate our more personalised approach to service. We also know they like to touch and experience things in a store and they also like the choice, speed and convenience of digital channels.

“This store delivers all of that, in an environment where the physical and digital worlds come together and customers can move seamlessly between them. It’s a great way to discover the ‘connected life’ our innovative technology and services can provide.”

The Discovery Store concept is a major step in Telstra’s retail strategy, with some of the technologies and concepts on show in the new Sydney store being rolled out across the country over the next 12 months.

Telstra has taken three additional floors in the building and is continuing work to refurbish all office floors.