Suzanne Grae expands product range
The extended size range will be available in all 205 Suzanne Grae stores this month.
Suzanne Scozzi, Suzanne Grae CEO, said the decision has been made to ensure the brand is “inclusive to all consumers regardless of their shape and size.”
“We’ve always offered up to a size 18 and over the last year or so we’ve noticed there’s been a growing demand for the larger sizes,” Scozzi said.
“We feel it is a natural progression to offer sizes 20 and 22 and want our consumers to feel beautiful no matter what her size,” she added.
According to Scozzi, in addition to extending their size range, Suzanne Grae store staff have been trained in fitting and styling women of all shapes and sizes; from balancing body proportions by pushing up a sleeve to half tucking a top. “It’s amazing how small adjustments can make a world of difference to an outfit.”
Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.
When Crumpler CEO Adam Wilkinson stepped up to lead the Tigerlily brand earlier this year, he asked customers for f… https://t.co/cGtmSxgHkj2 days ago
The supermarket giant has received the highest ever fine issued by the Australian Communications and Media Authorit… https://t.co/7DW7PRoizS3 days ago