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Superdry to open first New Zealand store

SuperdrySports fashion brand Superdry will open its first store in New Zealand next month in the heart of Auckland’s Queen Street shopping district.

The new store, which will feature Superdry’s iconic jackets, menswear, womenswear, accessories and snow gear categories, will be the 18th Superdry store opened by Brand Collective, which first secured the international licence in 2007.

Coinciding with the store announcement, the brand on Wednesday launched an online offering in New Zealand, catering and shipping to local customers.

Antony Hampson, brand general manager, said the expansion in New Zealand is a natural step for the brand.

“With a population of 4.7 million, New Zealand offers a significant opportunity for the Superdry brand,” Hampson said.

Superdry has over 500 stores worldwide in over 40 countries. New Zealand is the 47th country the brand has entered.

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