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Social media in a time of crisis

A“crisis” is defined as being a time of intense difficulty or danger: a global pandemic, months of roaring bushfires or a new-to-market product that’s tanking. These examples are all crises that need active monitoring by a brand.   When we use social media on average for 144 minutes per day, as Statista reports, it’s only natural that’s where you’ll find us during times of crisis, reading articles, sharing, commenting and tagging our friends.   When a brand is pla