The $670 million redevelopment of the centre, also won excellence awards for design, food retailing, marketing and presentation..
“Pacific Fair’s clean sweep of the super/major centres size classification is testament to a consistent excellence across all aspects of retail property management,” said Chris Mountford, Queensland executive director of the Property Council.
“The use of appropriate materials and colours along with the casual Gold Coast style indoor-outdoor ambiance has created an exceptional retail experience,” Mountford said.
Pacific Fair also took home the Excellence in Design award in the Super/Major Regional Centres category; and the Excellence in Marketing award for their “Like Never Before” campaign in May which invited the community to experience the new fashion stores in their recently completed ‘Resort’ precinct.
“The judges were very impressed by the excellent sales and traffic results that the ‘Like Never Before’ campaign was able to generate and how well the campaign matched the centre’s projective positioning as the best fashion centre in Australia,” Mountford said.
The centre, which is co-owned by the AMP Capital Diversified Property Fund and the AMP Capital Retail Trust, has increased its retail space from 98000sqm to 155000sqm.
“Pacific Fair is now the largest shopping centre in Queensland with an unparalleled mix of iconic global luxury brands, international high-street stores, Australian designers and leading leisure and lifestyle retailers,” said Bryan Hynes, AMP Capital Shopping Centres managing director.
“From Givenchy and Prada, to H&M and Uniqlo, to Manning Cartell and sass & bide, along with David Jones, Harrolds and Myer, Pacific Fair is the undisputed home for fashion in Queensland with options to suit all budgets, trends, tastes and lifestyles,” he said.
Hynes stated Pacific Fair is set to boast over 400 stores, including the highest concentration of luxury and global mega brands in Australia, and a vast collection of first-to-Queensland brands such as Harrolds, Sneakerboy and Sephora, to name just a few.
Established in 1971, the AMP Capital Shopping Centres has a portfolio of 27 centres throughout Australia and New Zealand, which generates over $7.83 billion in annual sales and attracts more than 160 million visitations annually. AMP Capital Shopping Centres employs a team of 300 professionals and has around 3400 retailers.
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