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Motto Motto launches Japanese meal kit brand

Brisbane’s Motto Motto has launched Australia’s first Japanese meal kit and ready-made meal brand.

Just late last year the brand announced plans to franchise the brand with an ambitious national growth strategy.

Now in response to the coronavirus crisis, the still-trading Motto Motto has added a new revenue stream.

The group’s head of brand and marketing Matt Fickling said “We know that this pivot in our business model is meeting a gap in the market – particularly for premium at home ramen.”

Motto Motto is tapping into its team and manufacturing capability to develop a range of Japanese meals under the Kyoto brand.

Motto Motto set up its production facility in Brisbane’s Fortitude Valley in 2019. The facility is HACCP certified and headed by quality assurance manager, Matthew Moore.

Kyoto will be available through online orders delivered twice a week. The business is also targeting local independent supermarkets.

Motto Motto has secured wholesale customers for Kyoto and is seeking expressions of interest from other interested retailers and distributors around Australia.

Group managing director, William Liu said “We are very pleased to be able to bring new products to alternative channels and keep our team and production facility in operation.

“We are providing contactless home delivery of Kyoto meal kits and are seeking to bring Kyoto to independent supermarkets and grocers where they know their customers don’t just want convenience, but also restaurant quality food when dining from the safety and comfort of their own home.”

Liu said “We are always seeking to innovate at Motto Motto and we see the current situation with COVID-19 to be able to do just that, bring to life new concepts and new products through utilising our innovative and agile team.”

All the recipes have been created by Motto Motto’s executive chef, Ryuji Tomihara. The Kyoto range includes three make at home ramen kits. Prices start from $8.99 per meal.

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