Australian made-to-measure online men’s suit company, InStitchu, has opened a new concept ‘micro-showroom’ at Greenwood Plaza, North Sydney CBD.
The showroom is InStitchu’s first shop front, looking to directly target a walk-in market traditionally dominated by other off-the-rack offerings.
Set in a 30sqm space, customers can try on a number of the brand’s products while professional stylists are on hand to guide customers through the suit design process.
“At InStitchu we pride ourselves in listening to our customers,” said InStitchu co-founder Robin McGowan. “This North Sydney showroom is in direct response to multiple customer requests for a physical location north of the bridge.”
“Custom menswear isn’t as foreign a concept as it once was — Australians are becoming more comfortable with personalised clothing.” he said.
“Technology has reached the point where personalising products is very achievable, and more consumers have come to expect their favourite brands to offer customisation services.”
McGowan said their shopfront in Greenwood Plaza is a deliberate move away from the traditional stand-alone tailor.
“We are now targeting men who might have once strolled into a suit store and settled for an ill-fitting off-the-rack jacket. Ours is a more affordable, efficient and effective way for men to find the perfect fit.
“We are confident that Australian consumers are ready to change their suit shopping experience.”
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