User Image

Aimee Coleman

Aimee Coleman is the director of AlphaLab at strategic design and brand consultancy Principals.

More from Author

Sustainability IR Pro

Why retailers should do just one thing to win at circularity

Aimee Coleman

Store design IR Pro

Rethinking physical retail: What businesses can learn from Amazon Salon

Aimee Coleman

Health & beauty IR Pro

Brands can no longer afford to compete on price alone. Here’s how to change it

Aimee Coleman

Online marketplaces IR Pro

Can you rebuild trust with your customers in time for Christmas?

Aimee Coleman

AI IR Pro

What retail brands can learn from Woolies’ virtual assistant Olive

Aimee Coleman