It’s taken just six years for renegade online retailer Ruslan Kogan to notch up his one millionth unit sale.

Kogan launched his business from a Melbourne garage in 2006 with a goal of making new technology more affordable for Australians since 2006. He says he is on track to achieve more than $200 million in sales for the 2013 financial year.

Kogan.com is now in the top 150 most visited websites in Australia, overtaking JB Hi-Fi and Harvey Norman.

Ruslan Kogan said the huge number of products sold through a single online store is a testament to where the Australian market is heading.

“Six years ago when I told people that I was going to sell TVs online, everyone said I was crazy. Friends, mentors, investors, supposed business experts, and leaders alike. Now, even my mum buys everything online.

“Australians are really embracing the internet as a great shopping tool. The best bargains in the world are now easier than ever to find.

“The team at Kogan are proud of our achievements, but we also know that we’re just getting started. The only way that Kogan will continue to grow as fast as it has is by giving our customers exactly what they want, and innovating rapidly.

“We plan to keep exposing the high margins the big retailers have enjoyed and continue to help consumers around the world save millions more on the latest technology,” said Kogan in a statement.