The store’s 400sqm space will feature a range of leading global brands like Nike, adidas, Lacoste, Reebok, Ellesse and The North Face. The new store will have a cross category product offering a wide range of footwear and apparel for men, women and children from performance to lifestyle.
“The highly anticipated JD Sports Parramatta launch is expected to attract sneakerheads en masse, following the success of Melbourne Central’s flagship store, which went down as one of the largest launch days of any international territory within the JD Sports business,” said Hilton Seskin, head of JD Australia.
The new JD Sports store will also bring in limited edition styles and JD exclusive products from the heavy-hitters including adidas, Nike, Reebok, Puma and more. Sort after styles include the Nike Vapormax, adidas Originals NMD and Ultra Boost for men and women.
A-league football club, Western Sydney Wanderers, will be part of the opening festivities, which include a sneaker cleaning station, in-store DJ, street dancers and custom JD Sports tote bags.
The British sports retailer recently opened its second Aussie flagship on the Gold Coast at AMP Capital’s Pacific Fair.
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