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It’s all about balance

According to Nielsen data released in the US at the end of 2017, vinyl record stores have achieved more than 1,000 per cent growth in the last decade. Furthermore, while digital music downloads peaked in 2012, physical album sales continue to grow. The same thing has occurred with books. While e-book downloads peaked in 2014, bookstore sales keep growing. In the US, physical media is now outselling digital. While some say this trend is an antidote to digital overload and rooted in nostalgia, the